Sunday, June 16, 2013

Mondelez Takes a Page Out of the Starbucks Playbook

Mondelez (NASDAQ: MDLZ  ) isn't too proud to back a rival.

The global food giant behind the Tassimo single-serve coffee platform announced on Monday that it was launching espresso capsules that are compatible with Nestle's (NASDAQOTH: NSRGY  ) Nespresso in key European markets. The move is somewhat similar to Starbucks (NASDAQ: SBUX  ) expanding its deal with Green Mountain Coffee Roasters (NASDAQ: GMCR  ) even after putting out its own single-serve coffee system last year. 

In this video, longtime Fool contributor Rick Munarriz looks at one thing that's very different this time around. 

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